Side by side
Salary bands are United States, cybersecurity sector, at a Series B baseline. They shift with stage and geography, and they are directional, for scoping a description or a target range rather than making or accepting an offer.
| Marketing Operations Manager | Head of Revenue Operations | |
|---|---|---|
| Level | Manager | Director or head of |
| Core question the role answers | Does the data behind our marketing reporting hold up, and can campaigns ship without breaking lead flow. | Do the numbers the board sees hold up, and does the process behind them work the same way every time. |
| Owns | Marketing automation platform administration. Lead scoring, routing and lifecycle stage definitions. Campaign instrumentation and UTM governance. Marketing attribution reporting and data hygiene. | CRM architecture and data governance. Process definition across marketing, sales and customer success. Forecast model and board reporting. Revenue technology stack selection and integration. |
| Explicitly does not own | Company wide CRM architecture. Forecast modeling. Campaign strategy and creative. | Sales strategy and quota setting decisions. Marketing campaign strategy. Individual deal ownership. |
| Base salary band | $132,000 to $193,000 base | $170,000 to $242,000 base |
| Variable | 10% variable | 15% variable |
| Equity | Commonly 0.03 to 0.12 percent at Series B. | Commonly 0.08 to 0.25 percent at Series B. |
Where the line actually falls
Marketing Operations Manager, seen from the Head of Revenue Operations seat
Marketing Ops is the marketing side sibling of RevOps. RevOps owns the company level process and forecast integrity across all revenue functions.
Head of Revenue Operations, seen from the Marketing Operations Manager seat
RevOps is company wide across all revenue functions. Marketing Ops stays inside marketing’s own systems. At smaller companies one person often covers both, and the split usually happens somewhere between $10 million and $30 million in ARR.
Common questions
What is the difference between Marketing Ops and RevOps?
Marketing Ops stays inside marketing's own systems. RevOps is company wide across every revenue function, owning process and forecast integrity end to end. At smaller companies one person often covers both, and the split usually happens somewhere between $10 million and $30 million in ARR. Splitting too early creates two half-loaded roles; splitting too late means the forecast is being maintained by someone whose actual job is campaign operations.
How is a Marketing Operations Manager different from a Head of Revenue Operations?
Marketing Ops is the marketing side sibling of RevOps. RevOps owns the company level process and forecast integrity across all revenue functions.
How is a Head of Revenue Operations different from a Marketing Operations Manager?
RevOps is company wide across all revenue functions. Marketing Ops stays inside marketing’s own systems. At smaller companies one person often covers both, and the split usually happens somewhere between $10 million and $30 million in ARR.
Which pays more, a Marketing Operations Manager or a Head of Revenue Operations?
Marketing Operations Manager roles benchmark at $132,000 to $193,000 base with roughly 10 percent variable. Head of Revenue Operations roles benchmark at $170,000 to $242,000 base with roughly 15 percent variable. Both figures are United States, cybersecurity sector, at a Series B baseline, and shift with stage and geography. Security pays above the cross-industry midpoint because the buyer is technical, the cycle is longer, and the pool with real security context is small.