Misalignment between marketing and sales quietly costs pipeline every quarter. This diagnostic scores yours and returns a first-draft 30-60-90 alignment plan, built on Christine Castro's proprietary Observe / Analyze / Execute framework from years of building and scaling cybersecurity companies.
The GTM Alignment Scan is free and self-serve: 18 questions, about six minutes, for anyone who owns a GTM team: founders, CEOs, CROs, revenue leaders. You get an alignment score, a marketing functions coverage map with hiring and outsourcing guidance, budget and funnel math computed from your targets, and a starting 30-60-90 plan.
The Full Diagnostic is 60 questions across eleven dimensions, including budget and investment, team and talent, strategy and governance, and leadership alignment. Run it self-serve for $395, or as a 90-minute guided workshop for $695, with nuance captured on every answer and a comprehensive 30-60-90 alignment plan delivered as a PDF.
Days 1–30, Observe: listen before acting. Every stakeholder, customer conversation, platform, and number. Days 31–60, Analyze: benchmarks, the funnel worked backward from the ARR target, every function rated, the budget scoped. Days 61–90, Execute: dashboards, operating cadence, and the plan of record. The diagnostic maps ten alignment dimensions against these three phases, so every gap lands as an action in a specific 30-day window.
Questions
A rules-based assessment that scores marketing–sales alignment across dimensions like revenue foundation, ICP definition, lead lifecycle, operating rhythm, messaging, and measurement, then generates a 30-60-90 alignment plan tailored to your targets, budget, and team.
My proprietary framework for the first 90 days of GTM leadership, developed building and scaling cybersecurity companies: days 1–30 Observe, days 31–60 Analyze, days 61–90 Execute. The diagnostic maps every gap it finds to an action in a specific 30-day window.
The free Scan is 18 questions, about six minutes. The Full Diagnostic is 60 questions across eleven dimensions: self-serve at your own pace, or a 90-minute guided workshop.
The Scan is free. The Full Diagnostic is $395 self-serve or $695 as a guided workshop. Deeper engagements are scoped from there.
An alignment score and tier, a dimension breakdown, a recommended budget band and reverse-funnel targets computed from your ARR goal and deal size, a marketing functions coverage map with hiring and outsourcing guidance, and a downloadable 30-60-90 plan.
Founders, CEOs, CROs, and marketing or revenue leaders at B2B companies — especially venture- and PE-backed cybersecurity and SaaS, who own a GTM number.
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