This diagnostic scores marketing and sales alignment across 13 dimensions using 83 questions, then generates a 30-60-90 day plan built on the Observe / Analyze / Execute framework. The dimensions cover revenue foundation, ICP definition, lead lifecycle, operating rhythm, messaging and measurement, and the output maps marketing function coverage against what the current stage actually requires. The framework itself runs days 1 to 30 Observe, listening to every stakeholder, customer, system and number before acting; days 31 to 60 Analyze, benchmarking the funnel and modeling it backward from the ARR target; days 61 to 90 Execute, installing dashboards, cadence and the plan of record. Execute only holds up if Observe came first. A free 21-question Quick Scan runs in about seven minutes with no signup.
The GTM Alignment Scan is free and self-serve: 21 questions, about seven minutes, for anyone who owns a GTM team: founders, CEOs, CROs, revenue leaders. You get an alignment score, a marketing functions coverage map with hiring and outsourcing guidance, budget and funnel math computed from your targets, and a starting 30-60-90 plan.
The Full Diagnostic is 83 questions across thirteen dimensions, including budget and investment, team and talent, strategy and governance, leadership alignment, product alignment, and channel and advisory. Run it self-serve for $395, or as a 90-minute guided workshop for $695, with nuance captured on every answer and a comprehensive 30-60-90 alignment plan delivered as a PDF.
Proprietary framework
My operating system for the first 90 days of GTM leadership, and the matrix behind this diagnostic.
I’ve spent my career building and scaling B2B cybersecurity companies: marketing leadership seats inside venture- and PE-backed startups, plus consulting engagements across many more. Every company was different, with a different stage, a different buyer, and a different board. But the failure pattern was always the same. Leaders under pressure act before they understand. They inherit targets built without a model, and they spend their first quarter producing activity instead of alignment.
This framework came from doing this repeatedly and codifying what worked.
Listen before acting. Every stakeholder, every customer conversation, every platform, every number, mapped before anything gets changed.
Turn observation into a model. Benchmarks, the funnel worked backward from the ARR target, every function rated, the budget scoped against the number.
Install the machine. Dashboards, operating cadence, the plan of record. Alignment made structural, not aspirational.
The matrix behind this diagnostic maps thirteen alignment dimensions against those three phases, so every gap it finds lands as an action in a specific 30-day window. Not a recommendation. A sequence.
Questions
A rules-based assessment that scores marketing and sales alignment across dimensions like revenue foundation, ICP definition, lead lifecycle, operating rhythm, messaging, and measurement, then generates a 30-60-90 alignment plan tailored to your targets, budget, and team.
My proprietary framework for the first 90 days of GTM leadership, developed building and scaling cybersecurity companies: days 1–30 Observe, days 31–60 Analyze, days 61–90 Execute. The diagnostic maps every gap it finds to an action in a specific 30-day window.
The free Scan is 21 questions, about seven minutes. The Full Diagnostic is 83 questions across thirteen dimensions: run it self-serve at your own pace (roughly 45 minutes), or as a 90-minute guided workshop.
The Scan is free. The Full Diagnostic is $395 self-serve or $695 as a guided workshop I facilitate with your leadership team. Deeper engagements, from running the Observe phase to a fractional or full-time role, are scoped from there.
An alignment score and tier, a dimension breakdown, a recommended budget band and reverse-funnel targets computed from your ARR goal and deal size, a marketing functions coverage map with hiring and outsourcing guidance, and a downloadable 30-60-90 plan.
Founders, CEOs, CROs, and marketing or revenue leaders at B2B companies, especially venture- and PE-backed cybersecurity and SaaS, who own a GTM number and want marketing, sales, product, and customer success operating as one engine.