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Work with me

Open to full-time CMO and VP of Marketing roles at pre-IPO cybersecurity companies. Fractional, advisory and speaking in the interim.

I am a B2B cybersecurity marketing executive looking for a full-time CMO or VP of Marketing role at a pre-IPO cybersecurity company, Seed through Series C. Two decades building marketing engines from zero: a $4.2M budget and a team scaled from 2 to 20 at a Series B IAM company, protected endpoints from 750K to 4M+ in 18 months at a hyper-growth endpoint security company, marketing-influenced pipeline from 21 percent to 73 percent at a data access security startup, and 1,112 percent ROI on a user conference built from nothing. Fractional and advisory engagements are open in the interim, including interim-to-permanent.

CMO, VP or SVP of Marketing

The primary thing I am looking for, and the thing everything else on this site is evidence for.

$4.2MBudget managed
2 to 20Team scaled
3xARR YoY, marketing sourced
1,112%ROI, inaugural conference

Where I fit best

Pre-IPO cybersecurity, venture or PE-backed, Seed through Series C, where the go-to-market motion needs to be built or rebuilt rather than maintained. I have done this at identity threat intelligence, IAM, endpoint breach prevention, network security, SaaS and data access security, and agentic AI SecOps companies, across commercial, enterprise, federal and law enforcement segments.

Adjacent categories are a real fit too: GRC and compliance, and security-adjacent B2B SaaS with a technical buyer. What travels is the buyer, not the acronym. Selling to a CISO, a security architect and a procurement team at the same time is a specific skill and it does not transfer from selling to marketers.

What I take responsibility for

  • The number, not the activity. Marketing plans and reports against overall company ARR, not siloed marketing quotas. Board reporting ties pipeline and program metrics directly to the ARR target.
  • The whole function. Demand generation, product marketing, brand, content, web, SEO and AEO, field and events, and the marketing infrastructure underneath all of it.
  • Category position. Turning category ambiguity into market leadership, including creating a category where the buyer does not yet have a name for the problem.
  • The team. Building from zero, hiring across every discipline, and managing across US, EMEA and APAC.
  • The funnel math. Reverse-funnel modeling from the ARR target, attribution, and the operating cadence that keeps sales and marketing arguing about the same numbers instead of different ones.

The first 90 days

Observe, Analyze, Execute. Days 1 to 30 map every stakeholder, customer conversation, platform and number before anything changes. Days 31 to 60 turn that into a funnel model worked backward from the ARR target, with every function rated and the budget scoped against the number. Days 61 to 90 install the dashboards, the operating cadence and the plan of record. The full framework is documented at Observe / Analyze / Execute.

A position worth stating up front

Marketing leadership reports to the CEO, not the CRO. Marketing and sales are peer functions accountable to the same revenue number. When marketing reports into sales, the function gets optimized for this quarter's lead volume and loses the mandate to build category position, product marketing and the pipeline that closes two quarters from now. If the org chart is settled the other way, we should talk about that before anything else.

When I am not the right hire

  • When the mandate is lead volume rather than pipeline and ARR.
  • When the company wants a brand caretaker rather than an operator who will rebuild the funnel math.
  • When marketing is expected to report to the CRO.
  • When the category sits outside cybersecurity, GRC and compliance, or security-adjacent B2B SaaS.

Saying so early saves both sides a process.

Fractional CMO and GTM advisory

Open now, and running in parallel with the search for the right full-time seat.

01

GTM alignment workshop

A 90-minute guided session with your leadership team using the full 83-question diagnostic, delivered as a scored 30-60-90 alignment plan. The fastest way to find out whether a deeper engagement is worth either of our time.

02

Scoped project

A defined build with a defined end: positioning and messaging, budget and funnel model, marketing infrastructure, a flagship event, or a category launch.

03

Embedded interim

An interim marketing leadership seat while you search, or while the function is too early to justify a full-time executive. Board reporting included.

04

Advisory and speaking

Board and operating advisory for founders and investors. Panels, podcasts and workshops on GTM strategy, AI-native marketing operations, and cybersecurity demand generation.

Interim to permanent: if an interim engagement is going well and the seat is one both sides want filled permanently, I am open to converting. Agreeing that up front costs nothing and removes an awkward conversation later.

What I have already built, in public

Everything below was designed, coded and is run by me. It is the clearest evidence I can offer of how I operate.

01

GTM Radar

A nightly job intelligence system tracking open GTM roles at pre-IPO cybersecurity companies across 11 applicant tracking systems, with a daily digest and a hiring landscape dashboard.

02

GTM Alignment Diagnostic

A 13-dimension, 83-question assessment with automated scoring that returns budget math, a functions coverage map, and a 30-60-90 plan. Free 21-question scan, no signup.

03

How to Hire for GTM

A 30-role reference library with compensation bands, scope, and first-90-day expectations, written for the person doing the hiring.

04

The engine behind it

The agentic pipeline that runs this site nightly: crawl, normalize, score, digest, sync. Built on the same Observe / Analyze / Execute sequence.

What kind of full-time role are you looking for?

CMO, VP or SVP of Marketing at a pre-IPO cybersecurity company, venture or PE-backed, typically Seed through Series C, where the GTM motion needs to be built or rebuilt rather than maintained, and where marketing reports to the CEO as a peer of sales.

What company stage is the best fit?

Seed through Series C. That is where a $4.2M budget and a 2-to-20 team build, 750K to 4M+ endpoints in 18 months, and 21 percent to 73 percent marketing-influenced pipeline all happened. Later-stage and public companies are a weaker fit.

Do you take fractional work?

Yes, in the interim and alongside the search. Engagements run from a scoped alignment workshop through an embedded interim seat, and interim-to-permanent is available where both sides want it.

What does the first 90 days look like?

Observe, Analyze, Execute: map before changing, model before planning, install before reporting. The full framework is documented on its own page.

When are you not the right hire?

When the mandate is lead volume rather than pipeline and ARR, when marketing reports to the CRO, when the company wants a brand caretaker rather than an operator, or when the category is outside cybersecurity, GRC and compliance, and security-adjacent B2B SaaS.