What this checks
Three things a job description template will not tell you
Whether it is actually one job
The builder adds up the functions the description assigns to one person and compares that against the capacity a single hire actually has. A scope that comes back at two or three full time equivalents is not an ambitious job description, it is two or three jobs at one salary, and it will read that way to the candidates worth hiring.
Whether the title matches the work
A description can be well scoped and still carry the wrong title. The builder checks the level against your stage, your team size and the scope you described, and names the adjacent titles this one will get confused with, so the mismatch surfaces before you post rather than in the third interview.
Whether the number is realistic
You get a band with the base and variable split that matches the accountability you described, specific to cybersecurity rather than pulled from a cross industry average. A building role weighted like a closing role signals the wrong thing and filters out the people you want.
The coverage grid
The 20 functions the scope check runs on
The scope load reading is built from these. The builder works out how many of them the description you are writing assigns to one person, which is how it tells you whether the role is one job or several before you post it.
Strategy and positioning
The work that decides what the company says and who it says it to.
- Positioning and messaging
Value proposition, message hierarchy, proof architecture, and the words the whole company uses. - Category and brand narrative
Long arc market perception, category definition, brand equity, board level story. - ICP definition and market research
Who the buyer is, what triggers a purchase, TAM and segmentation work. - Competitive intelligence
Win and loss patterns, battlecards, displacement plays, pricing pressure tracking.
Demand and awareness
The work that creates and captures interest at the top and middle of the funnel.
- Demand generation and paid
Campaign strategy, paid channels, nurture, pipeline targets and channel mix. - Content and editorial
Thought leadership, research reports, blog, video, and the editorial calendar. - Product marketing and launches
Launch management, pricing and packaging input, sales narrative, competitive positioning. - Website, SEO and answer engine visibility
Site conversion, organic search, schema and structured data, visibility inside AI answers. - Events and field marketing
Conferences, booths, dinners, regional programs, and the pipeline that comes off them. - Analyst relations and PR
Gartner and Forrester engagement, press, awards, customer references and case studies.
Sales and revenue
The work that turns interest into signed contracts and keeps the revenue.
- Pipeline generation and outbound
Prospecting, cold outreach, list building, meeting setting, top of funnel sales activity. - New business closing
Discovery, evaluation management, negotiation, procurement and signature. - Sales team leadership
Hiring reps, quota and territory design, forecast accountability, coaching and performance management. - Sales enablement
Onboarding, certification, playbooks, call coaching, and the content sellers actually use. - Technical pre sales
Demos, proof of concept, technical evaluation, security review support, architecture conversations. - Customer success, renewal and expansion
Onboarding, adoption, retention, upsell and cross sell motion. - Partnerships and channel
Resellers, MSSPs, technology alliances, marketplace listings, co selling motion.
Systems and infrastructure
The connective layer that makes everything above run without a person doing each step.
- Marketing operations
Marketing automation platform, campaign infrastructure, lead flow, attribution reporting. - RevOps, CRM and forecasting
CRM architecture, data hygiene, process definition, forecast models, board reporting. - GTM automation and data engineering
Enrichment pipelines, signal monitoring, routing logic, AI drafted outbound, internal tooling.
Questions
About the builder
Is the GTM Hiring Scope Builder free?
Yes, for both the employer side and the candidate side. There is no access code, no paywall and no account. Everything runs in the browser and nothing you enter is sent to a server or stored.
What does the employer side produce?
A job description scoped to your stage, team and existing coverage, plus a scope load check showing how many people the described scope actually represents, a compensation band with the base and variable split, the titles the role will get confused with, an interview question set mapped to each area of scope, a scorecard, and first ninety day expectations. Export as PDF, Word, an Excel interview kit, or plain text.
What does the candidate side produce?
You describe what you have actually done: the functions you have owned, the stages and segments you have worked in, your team size and years of experience. The tool returns the title that matches, a realistic salary band for your target market, the company size where you would fit best, the titles that job might be posted under, and direct links to open roles in that function on GTM Radar. Export the whole profile as a PDF.
What is a scope load score, and does it apply to candidates too?
It is the number of full time equivalent people a described scope consumes, measured against the capacity a hire will actually have. On the employer side it flags a job description that is really asking for two or three people at one salary. On the candidate side, if your experience matches more than one title at a meaningful level, the tool says so directly rather than forcing a single answer, because that usually means two separate search tracks rather than one confused one.
Can I use this to evaluate a job posting I am considering applying to?
Yes. Decode a posting under the candidate path takes a listing, identifies which role it actually describes, flags where the scope has drifted across multiple jobs, points out what the description leaves undefined, and gives you the questions worth asking about scope, resourcing and how success will be measured.
Where do the salary bands come from?
The current bands are directional benchmarks by role, stage and geography, intended for scoping a description or a target range rather than making or accepting an offer. They are being replaced with ranges extracted from live postings tracked on GTM Radar, which produces real posted ranges for the specific market rather than national averages.
Does the builder handle sales roles as well as marketing roles?
Yes, on both sides. It covers 30 titles across marketing, sales and revenue, and operations, including account executive, BDR and SDR, sales engineer, RevOps, marketing operations and GTM engineer. Any role that shows up on a go to market job board is in scope.