ROLE COMPARISON

Business Development Representative vs Sales Development Representative

What is the difference between a BDR and an SDR?

A BDR works outbound into named accounts that have shown no interest. An SDR works inbound that marketing produced. Different skills, different day, different person. One job description asking for both usually gets neither done well, and the conflation is common enough that it is worth checking which one a posting actually describes before applying or before hiring.

Short versionOutbound into cold named accounts is BDR work. Working inbound that marketing produced is SDR work. One description asking for both gets neither.

Side by side

Salary bands are United States, cybersecurity sector, at a Series B baseline. They shift with stage and geography, and they are directional, for scoping a description or a target range rather than making or accepting an offer.

  Business Development Representative Sales Development Representative
Level Individual contributor Individual contributor
Core question the role answers Which accounts are worth reaching right now, and what gets a response. Of everything that came in this week, which are real and which are noise.
Owns Outbound prospecting across email, phone and social. Inbound lead follow up within a stated response time. Meeting and qualified opportunity targets. Account research and list building inside the ICP. Inbound lead qualification and response speed. Discovery conversations that establish fit before an account executive is booked. Meeting volume from marketing sourced demand. Data quality on the records they touch.
Explicitly does not own Closing and negotiation. Pricing conversations. Territory design. Outbound prospecting into cold accounts. Closing and commercial negotiation. Campaign strategy.
Base salary band $66,000 to $94,000 base $61,000 to $83,000 base
Variable 40% variable 40% variable
Equity Commonly 0.01 to 0.03 percent at Series B. Commonly 0.01 to 0.03 percent at Series B.

Where the line actually falls

Sales Development Representative, seen from the Business Development Representative seat

The split matters and conflating them is a real mis scope. A BDR works outbound into named accounts that have shown no interest. An SDR works inbound that marketing produced. Different skills, different day, different person. One job description asking for both usually gets neither done well.

Common questions

What is the difference between a BDR and an SDR?

A BDR works outbound into named accounts that have shown no interest. An SDR works inbound that marketing produced. Different skills, different day, different person. One job description asking for both usually gets neither done well, and the conflation is common enough that it is worth checking which one a posting actually describes before applying or before hiring.

How is a Sales Development Representative different from a Business Development Representative?

The split matters and conflating them is a real mis scope. A BDR works outbound into named accounts that have shown no interest. An SDR works inbound that marketing produced. Different skills, different day, different person. One job description asking for both usually gets neither done well.

Which pays more, a Business Development Representative or a Sales Development Representative?

Business Development Representative roles benchmark at $66,000 to $94,000 base with roughly 40 percent variable. Sales Development Representative roles benchmark at $61,000 to $83,000 base with roughly 40 percent variable. Both figures are United States, cybersecurity sector, at a Series B baseline, and shift with stage and geography. Security pays above the cross-industry midpoint because the buyer is technical, the cycle is longer, and the pool with real security context is small.

Next steps